The Help free essay sample

How did individuals use non-verbals to impart their status and personalities in The Help? (e. g. : ancient rarities utilized by affluent/poor, language tones/volume, clothing standards, appearance, ceremonies, and so on ) The lines among highly contrasting are unmistakably depicted by more than shading in this film. While the socialite white ladies, even on schedule days for commonplace exercises, dress in quite squeezed dresses, manicured nails, firmly styled hair, and pleasant adornments (helps me to remember June Cleaver), the servants must wear indistinguishable regalia, have serious haircuts, and almost no gems. Their most noteworthy belonging is the tote they convey this is by all accounts critical, particularly to Yule Mae when she is captured. The house keepers are prohibited to talk in organization except if it includes serving or some likeness thereof and should consistently address white people with â€Å"sir†, â€Å"ma’am†, or â€Å"miss†. The house cleaners must submit to white expert in every way (because of a paranoid fear of employment misfortune or more awful) and keep their voices low and quiet so as to stay away from strain or stress. We will compose a custom article test on The Help or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What's more, backtalking (verbal and nonverbal) is a culpable offense as observed when Minny utilizes Hilly’s restroom during the tempest. Uneven couldn't think less about Minny’s wellbeing in going outside during the risky tempest, yet rather is progressively worried about how â€Å"clean† her can remains. There are numerous outward appearances and body acts that pass on status/way of life just as antiquities. Hilly’s reliably raised jaw and haughty articulation mark her as very pompous and oneself selected pioneer of the socialites. On the other hand, the servants (except for Minny) hold their eyes down, if not their heads, hands to their sides, except if working, and keep up a social separation (more than 4 or 5 feet) from white individuals. Skeeter and Celia are the two white special cases since the two of them acknowledge the dark ladies as equivalents and approach them with deference and consideration. Could preference and segregation be communicated nonverbally? How? Give models from The Help when partiality and separation was communicated nonverbally. One of the physical ways utilized in this film to communicate partiality is the utilization of hand motions by Hilly. She flicks her submit an upward movement when she arranges Minny to cut a cut of pie for Mrs. Walters. The insidious outward appearance shows her detest of the dark lady, particularly on account of her refusal to comply with a request. There were a few occurrences when Skeeter was talking with one of the house cleaners and one of the Junior League ladies got her that they mirrored their dissatisfaction and dislike for so close to home an association between a white and an individual of color. An agonizing articulation is worn by Aibileen as she is compelled to catch Hilly’s offending discourse about the requirement for discrete restrooms. Not exclusively does the hurt show on Aibileen’s face however she additionally stows away in the corridor instead of must be available during the discussion, as though she ought to be embarrassed about her skin. Another model, this one including white dismissing white, is when Celia appears at Elizabeth’s during the extension club lunch get-together. In addition to the fact that they refuse to answer the entryway make a weak endeavor to escape her when she goes to the window. They are laughing, covering their mouths with their fingers (as though this is a stupendous joke or goodness, so adorable), and you can catch impolite comments about her distress and evident absence of social behavior. One final model was in the supermarket toward the finish of the film. Aibileen and Minny are shopping, strolling down the passageway one next to the other with their trucks. In any case, when a white lady approaches Aibileen it is clarified that she is to clear out and let the white lady pass, which she does with a regretful look and hanging of her head (as though she were embarrassed for having been in the manner). Give me a case of somebody in The Help whose nonverbal conduct was annoying, deriding, or belittling to other people. Which character was not annoying or disparaging to other people? Clarify. There are a larger number of varieties of bias in this film than just between races. One of the excruciating minutes, in any event for me, was when Celia Foote appears, excluded, to the extension club lunch get-together at Elizabeths house. Pie close by, she is planning to make companions lastly be remembered for the group of friends of Jackson. In any case, at Hilly’s encouraging, the whole gathering â€Å"hides† and is â€Å"shushed† in a poor endeavor to dodge Celia, who is viewed as a pariah as a result of where she originated from and how she grew up (poor). Celia’s face, when she understands what's going on, is difficult to see and as she comes up out of the blossom bed, her short endeavor to be valiant breaks up into tears. I accept where Celia originated from and how she grew up gives her a more prominent sympathy and comprehension of the maids’ lives. She appears to be virtuous in her acknowledgment of them and is oblivious of â€Å"proper social etiquette†. She essentially accepts them as they may be, regards them as people and individual ladies, and offers care and friendship liberally. She is likewise receptive concerning Hilly’s conduct and attempts to reveal a kinder insight into why there is struggle between them, considerably after the lunch get-together catastrophe. Have you at any point made a prejudgement about somebody due to their nonverbals? Assuming this is the case, give a model. Any individual who says they have never prejudged someone else is lying. It is, shockingly, in our temperament to pass judgment on others, particularly when we think we are better than they are. More often than not we are incorrect, be that as it may, once in for some time, we hit the nail on the head. I was recruited at The Home Depot in Kansas quite a while back as a clerk. Not long after I completed my preparation and was put on the register another lady, about my age, came out of preparing and went along with me in advance. She, similar to me, was a social butterfly and appeared to be upbeat and cordial, persuading confidences out of us all. Especially me, since we shared (or possibly I figured we did) a typical confidence. It wasn’t until later that I discovered she was not just undermining a spouse and utilizing a sweetheart with the expectation of complimentary safe house and food, she was additionally a liar and a deceiver. She had been telling others things we had partaken in certainty, with a little frivolity for good measure. My misstep was giving her kudos for being a decent individual in light of her perfect appearance, she was sharp looking and decorated, she had a spirited grin and bubbly giggling, and appeared to be so open with her life and convictions. She solidified these nonverbals with declarations of earnestness and Christian qualities. I endured some exceptionally humiliating minutes over my confusion. Have you at any point had a negative nonverbal encounter? Inform me regarding it. It was Wednesday ensemble practice and I was sitting with the director’s spouse on the first line trusting that practice will start. Her better half was in front of an audience orchestrating his music and making casual discussion with us. I reacted to one of his jests with a â€Å"cute†, and I however hilarious, joke of my own. I discovered quickly that she didn’t value my remark and saw it as a â€Å"territorial dispute† (him being the domain! at the point when she trampled my foot with outrageous power (I limped for a few days) and snarled in my face, â€Å"He’s mine! † I was shocked and I’m sure it enrolled all over. Notwithstanding, she was proud and stormed off. I was humiliated since we were by all account not the only individuals in the assembly room. Plainly, she imparted her disp leasure, disdain, disturb, and an implicit danger to keep my hands off her property (since I didn’t like him, my idea was she’d be the only one who’d have him at any rate). Clarify the distinctions in the use of nearness between the two societies in the film. While the white socialites watched white standards of room (embracing, sitting close, contacting, and so on, however it is firm and unfeeling) the blacks were not permitted to draw in white individuals along these lines. There was a social separation kept up, except if kids were included. The house cleaners would stand a separation of more than 4 or 5 feet from white individuals and hold on to be instructed. It was somewhat comical to me that the white ladies didn’t need the house keepers to contact their utensils, cups, dishes, skin, toilets, and so on ut were totally content with them cooking (taking care of food), washing (the garments contacted by blacks at that point contacted their bodies), and mothering the kids. In any event, when Skeeter goes to Aibileen’s own home, Aibileen makes some troublesome memories sitting in Skeeter’s nearness (she at long last winds up sitting on the arm of a seat, the furthest spot away from Skeeter) and, for a period, keeps o n going about as though she’s looking out for the white lady. As we see the private occasions in Aibie’s house between she, Skeeter, and Minny, it turns out to be certain that the individuals of color share space substantially more than whites do. They contact each other, embrace immovably (instead of a light, inane grasp), giggle boisterously, and have considerably more energy in life than their white managers. Characterize culture stun. The fellowships made between Skeeter, Aibileen, and Minny disrupted cultural norms during the 1960’s in Mississippi. How did individuals respond when the mystery fellowships were uncovered? Did individuals experience culture stun? Clarify. Culture stun is the inclination of bewilderment experienced by somebody who is out of nowhere exposed to a new culture, lifestyle, or set of perspectives. There was a turmoil, socially, about Skeeter’s relationship with the two house keepers. Individuals were angered that she would spoil herself, her family, and her race along these lines (by associating with â€Å"the enemy†). Notwithstanding, as individuals read the book, I accept they were confronted with the decision of what to do w

Masculinity and Evolutionary Psychology Essay -- Gender Roles

When endeavoring to clarify something as impalpable and perplexing as human conduct it is hard to devise tests that lead to decisive outcomes. Here and there complex issues are simpler to tackle when they are separated into littler pieces or into less difficult issues that are progressively receptive. Utilizing human development to clarify human conduct is such a model. Transformative brain research goes after the underlying foundations of human improvement when they were in their most essential stages to clarify why individuals carry on the manner in which they do. In particular, clarifying human manliness through science has been a significant focal point of developmental brain research. This paper tries to clarify why manliness can't be clarified by human science alone and will introduce proof that specific male conduct, for example, animosity can be clarified through transformative brain science and sexual choice. While considering the wellspring of human conduct individuals frequently contend about how much human conduct is encoded hereditarily and what amount is found out through collaboration with society and the earth. This â€Å"nature versus nurture† banter emerges every now and again while talking about numerous parts of human conduct. In an article entitled â€Å"The Gender Blur: Where Does Biology End and Society Take Over,† Pulitzer Prize-winning teacher of news coverage Deborah Blum makes the inference that both nature and sustain must be considered to clarify human conduct. Her decisions are drawn basically from youth conduct and her conversations with noted researchers. As a parent she saw that her child adored dinosaurs from the early age of over two years of age. In any case, she saw that â€Å"he cherished dinosaurs, yet just the blood-gulping carnivores. Plant-eaters were weaklings and lose... ...odern male conduct. Works Cited Blum, Deborah. â€Å"The Gender Blur: Where Does Biology End and Society Take Over?† Signs of Life In the USA: Readings on Popular Culture for Writers. Ed. Sonia Maasik. Boston, MA: Bedford/St. Martin’s, 2000. Crawford, Charles and Dennis L. Krebs. Handbook of Evolutionary Psychology: Ideas, Issues, and Applications. Mahwah, NJ: Lawrence Erlbaum Associates, 1998. Daly, Martin and Margo Wilson. â€Å"Darwinism and the Roots of Machismo.† Scientific American (2002). Kenyon, Paul. â€Å"Overview of Evolutionary Psychology and Mating Strategies.† Human Behavior and Evolution Society. 2000. College of Plymouth. 4 Apr. 2000 . Peterson, Dale, and Richard Wrangham. Satanic Males: Apes and the Origins of Human Violence. Sailor Books, 1997.

Advice to Avoid Panic COLUMBIA UNIVERSITY - SIPA Admissions Blog

Advice to Avoid Panic COLUMBIA UNIVERSITY - SIPA Admissions Blog As easy as we try to make the application process, I understand that there can be complications and questions.   Each year we receive panicked emails around the admissions deadline and no matter how easy we try to make the process, I am sure we will never eliminate every possible issue.   I thought I would highlight some examples of emails from the past in the hope that you can learn from others that have applied before you.   Names/data/etc. have been changed from the original emails. Do note that we will work with applicants if we believe a good faith effort has been made to submit documents by the deadline and there is a complication of some sort. In addition, many of the common questions we receive are answered in the online instructions so you can save yourself time and stress by carefully reading the instructions. Check the Appropriate Boxes/Links/Menu Items Email: I am writing to inform you that I unfortunately checked the wrong concentration in my application for the MIA program which I just submitted online. My apologies!  In the first part of the application I checked Human Rights. Instead it should read: Urban and Social Policy.”   Can you please make this change for me? Email: My name is Sally Applicant.   On the application I mistakenly entered Spanish as my undergraduate language of instruction.  The correct answer is English.  I would very much appreciate it if someone in the SIPA Admissions office would update my file accordingly. Advice/Answer: As you might imagine, it can be disruptive to our processing when we receive requests to amend information submitted in the application.   Make sure you pay close attention when clicking the options that are a part of the application.   Having to make manual changes slows the process down and may delay the processing of your application. Understand our Process Email: My name is Jon Applicant and I wonder if you could tell me if you have received a copy of my GRE report? Advice/Answer: At SIPA GRE scores are self reported on the admission application, we do not look for official test reports until after applicants have been admitted and paid a deposit.   For a dedicated entry on this topic, click here. Email: My name is Cinderella and I am concerned that my online application does not reflect that GRE scores were submitted.   I entered the scores on the application but the status reads “Not Received.” Why is this since I self reported the scores? Advice/Answer: We must print each application submitted and manually check it for accuracy and completion.   As you might imagine, with thousands of applications this can take a number of weeks.   We appreciate your patience and each applicant will receive an email when the completed application has been forwarded to the Committee for review.   Rest assured that we will work with applicants if there is an issue but we feel a good faith effort was made to get all of the required documents in on time. Respect the Deadline Email: My name is Peter Piper and I am a prospective student applying to your MIA program.   I will have all of the elements of my application completed and submitted by the deadline except for one letter of recommendation.   I had asked one of my professors on December 19 to write a letter of recommendation for me and he responded that he would be able to do this by the deadlines that I had given him.   Yesterday I wrote reminding him of the deadline, and I received a response this morning saying that he is traveling in Wonderland and would not be able to complete the letter of recommendation until he returns to the US next week. Advice/Answer: Make sure to communicate with those writing letters on your behalf well before the deadline.   Starting your application early is recommended because our system will allow you to send out reminders to your recommendation letter writers.   For instructions on how to send reminders, click here. Email: I have been unable to obtain my transcripts from my undergraduate institution because I contacted them and they are closed for the holidays.   What can I do? Advice/Answer: Applicants should contact the schools they have attended well in advance of the deadline to make sure transcripts on time.   Please respect that it can take schools some time to process transcript requests. Document Tracking Email: I submitted my application but mailed my transcripts.   It is one day after the deadline but my transcripts show as not received.   Please check and get back to me as soon as possible. Advice/Answer: During the busy portion of the application process (both before and after the deadline) we are unable to respond to each individual email we receive.   We have a process in our office and part of this process is to print a file, check to see if all of the documents/information were submitted online and if not, to match documents to the file. In order to process files as quickly as possible, we first seek to complete applications that were submitted 100% online. If an application is incomplete after we print it, we will set it aside and seek to match related documents after we have gone through all of the applications submitted.   It is therefore in your best interest if you can submit 100% of your documents on line.   If for some reason a document was mailed, we appreciate your patience as we complete the processing of files in our office.   As soon as a file is complete, we will notify you via email. Also note, we do not track documents submitted to our office prior to an application being submitted.   We will seek to match documents sent to our office after an application has been submitted. Status of Recommendation Letters Email: Can I submit my application if one of my referees has not yet uploaded their recommendation letter? I have been waiting for the letter to be uploaded before I submit and dont want to cut it to close. Will my referee be able to upload their letter if my application is already submitted (even if the letter is uploaded before the deadline)? Advice/Answer: The status of recommendation letters should not impact the submission of your application.   Recommendation letters are tracked in a different application module.   We link information in the two modules and thus submission of your application should be completed when you are ready.   Do not let the fact that recommendation letters have not been received stop you from submitting your application. Double Check Documents Prior to Uploading Email: My name is Ted Typo. I was checking the résumé I uploaded and realize I uploaded a draft copy with many misspellings and typos.   I know you are so busy now, but can I replace them? Advice/Answer: There are times when we may be able to add documents to a file after the deadline, however this is not always possible. Once a file is complete and printed, it makes a journey to several Committee members.   We cannot spend our time trying to track down files once they have been sent out for reading so make sure the documents you upload are complete and correct as of the deadline. We Accept only What We Ask For Email: My name is Extra Effort and I submitted an on-line application yesterday. I looked for a place to upload an addendum to my application but could not find a place to do so.   Can I email it to you? Advice/Answer: Applicants to SIPA should only submit the information we request.   If you wish to include an addendum of any kind, there are two possible places to do this.   First, we are not concerned with the length of the résumé submitted.   If you wish to include information you believe is important for the Committee to be aware of, you may include such information in your résumé. Also, if you feel the need you can use part 3 of the personal statement to include information you wish for the Admissions Committee to be aware of.   We do not allow for the submission of any documents beyond what we ask for on the application. If You Mail Something, Use a Tracking Number Email: Hello, my name is Porter Postal and I mailed my transcript to your address about a week ago.   It has not been tracked yet, can you tell me if you have received it? Advice/Answer: First, we prefer that 100% of your documents be uploaded to our application site.   If this is not possible and a document does need to be mailed, we highly recommend sending the document via a mail courier that provides a tracking number. We can receive hundreds of documents around the deadline and it takes a great deal of time to process and track.   If you ask for a tracking number, as soon as we sign for it the courier will provide you with notice that the document has been delivered and you only need to wait for us to track the document in our system.   For a dedicated entry on this topic, click here. Updating Application Files Email: My name is Sally Suspense and I just learned that I won a fellowship.   I know it is 5 days after the deadline but can I send you a new résumé to show this? Advice/Answer: Similar to the text above regarding double checking your documents before uploading them, it is not always possible to update a file once the deadline passes. Once a file is complete and printed, it makes a journey to several Committee members.   Unfortunately we cannot spend our time trying to track down files once they have been sent out for reading so while you are welcome to ask if we can update a file, understand that we might not be able to do so. _________________ My final piece of advice in this entry is this . . . Each year close to half of our applicants submit an application within 72 hours the deadline.   I understand human nature and that it is often common for people to wait until the last minute, but my advice is to submit your application a few days before the deadline.   Getting your application in early likely will keep you from last minute issues that have caused problems for others in the past.

Analysis of Gretel Ehrlichs About Men Free Essay Example, 1000 words

The essay About Men is a part of Gretel Ehrlich s book The Solace of Open Spaces where the writer describes her perception of Wyoming and understanding of its land and people (Hoy n. pag. ). That s why the perception of a cowboy s image is described in such a non-fictional way like a kind of metaphor or a sign that transfers a reader to some deeper interpretation of a cowboy, not as a profession, or some man from Marlboro s advertisement. Ehrlich s cowboy is a deeply perceptional character that possesses some crucially exceptional character traits that in some way characterize the kind of man that is considered to be an ideal. Thus the author describes the theme of conformity and rebellion in such way in order to emphasize the duality of man's nature and to reveal the universal truth of what men hide and what they actually demonstrate, which often are completely different things. What surprises us about the text s depiction of the theme is probably this universality of what the au thor describes, because there are different professions that could have been described instead of a cowboy in this essay. We will write a custom essay sample on Analysis of Gretel Ehrlich's About Men or any topic specifically for you Only $17.96 $11.86/page The way how Ehrlich describes it is very sensitive and imaginary so it almost reaches our intuitive perception of a cowboy s character and simultaneously transfers the perception on the men s general image. Thus the fact that the text is non-fiction benefits the sensual perception of the message that the author is trying to send to her reader. The point is that non-fiction texts are more apt to touch souls and influence those deep perceptional stimuli that activate people s imagination.

Culture In Australia Essay - 1397 Words

CULTURE GOVERNMENT/ HISTORY There are different views in concern to the subject of Australia’s culture and the relations to the government and history. Many claim that Australia’s blend of global influences-the cross-fertilisation of cultures by the dominant political powers of Great Britain, the United States, and emerging neighbours in Asia. Others argue that separate and distinct Australian cultures have existed for a long time, as an example, Aborigines. Aboriginal cultures dating back thousands of years took many forms, with over 100 separate languages, and with widespread social networks making it necessary for Aboriginal people to be multilingual to communicate. A separate British-influenced Australian culture is also said to†¦show more content†¦Australia’s Cultural Development Australia has been influenced by migrant cultures from over 30 countries but of these the strongest cultural influences up until the Second World War were British and Irish, with the highest percentage of immigrants into Australia being of British or Irish origin. Australias earliest national and cultural identity developed from these British, Irish and other European origins. Its culture is argued to have grown from these origins and passed through the following stages in Australian history: †¢ Colonial beginnings (1788 to 1800s): settlement of Australia, colonial dependence †¢ Gold rush era (1850s): increasing British and European migration, miners and other workers strikes against colonial authorities, greater self-government within the British Empire †¢ Rise of Australian nationalism (1880s to 1890s): colonial citizens and governments call for trade protectionism, white isolation from Asia and for federation of colonies †¢ Federation (1901): colonies combine to form Commonwealth of Australia, White Australia Policy adopted †¢ World War One (1914 to 1918): birth of the ANZAC legend, Gallipoli and other European campaigns †¢ Depression era (1930s): world economic and political instability, increased trade protection, fears of Japanese expansion †¢ World War Two (1939 to 1945): threat of Japanese invasion, EuropeanShow MoreRelatedEssay on Identity: Culture of Australia806 Words   |  4 Pagesidentity is always a difficult one for those living in a culture or group, yet belonging to another. 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Personal and Criminological Theory Free Essays

The human brain is very unique and it functions in many ways, giving individuals the power to think, speak, plan, and imagine. However, when individuals commit crimes, the criminal justice system and scientist study that behavior to learn the causes of crime. The needs and motivations of individuals who engage in crime differ based on biological origins, psychological, or socially induced. We will write a custom essay sample on Personal and Criminological Theory or any similar topic only for you Order Now History has shown that by applying theory it allows researchers to discern why individuals react the way they do to certain conditions. In this paper, I will explain what I believe are the occurrences of crimes and why people commit them. I will also illuminate the variables associated with crime, identify reasons concerning the circumstances and explain techniques used when evaluating the criminal behavior. When situations change it becomes an issue for individuals to adjust. Society categorizes and divided individuals based on race, gender, family, and ultimately the amount of economic resources they have. Society usually divides people into upper class, the middle-class, the working class, and the underclass. The amount of accumulated wealth or property that an individual owns determines the assignment to any class or group. The upper class consists of well to do families that maintain an enormous amount of financial and social resources, but the poor consist of people living in poverty. Depending upon the opportunities available to individuals can affect the individual’s chances in life. Crime occurs and it includes acts such as murder, rape assault, and theft. Individuals commit crime for several reasons, mental disorders, income, education, and economic factors, or a combination of them all. The disproportion of goods for all members of society negates the defined goals and the norms that regulate the means to achieve the American dream. Goals are the valued purposes and interest that America holds as legitimate objectives for all members within its society. When disruption occurs and the social norms and conditions in which those norms no longer control the activity of society members the anomie and strain theory becomes a factor in why individuals commit crime (Williams McShane, 2009, p. 77). The anomie and strain theory suggest that when there is a disjunction between means and goals individuals frustration and sense of injustice result from experiencing socially structured incapacities (Williams McShane, 2009, p. 80). For example, discrimination by social class or racial discrimination in education and employment makes access to institutionalized means of achieving success difficult. I think this is a good theory because of the variables considered to uphold the theory are individuals environment, education, family, peers, structure, media, drugs, and alcohol. The blocked opportunities to maintain social status creates new opportunities for crime. Individuals, who believe that there is an injustice in the conditions to which they are to live within will not respect the norms of society and will conform to a way of self indulgence. If the measurement of success is through material gain, it is only natural for people to pursue the American Dream by trying to accumulate property and economic prosperity. However, unequal access to legitimate economic structures is a source of intense strain, rage, and anger for Americans. Criminal behavior is a response from those whom society has failed to provide legitimate access to achieving that American Dream (Williams McShane, 2009, p. 82). A variety of methods are available to the criminal justice researcher. Each method has strengths and weaknesses. However, in the hypothetical study concerning the unequal access to opportunities to pursue the American Dream, surveying individuals is an appropriate method for collecting data. With quantitative and qualitative studies in the form of questionnaires and interviews as well as field research and historical research this can help in drawing conclusions concerning the disproportionate of opportunities available to society and reasons behind criminal behavior (Kraska Neuman, 2008, p. 2). In conclusion, when individuals commit crimes, the criminal justice system and scientist study that behavior to learn the causes of crime. Society categorizes and divided individuals based on race, gender, family, and ultimately the amount of economic resources they have. The amount of accumulated wealth or property that an individual owns determines the assignment to any class or group. Depending upon the opportunities available to individuals can affect the i ndividual’s chances in life. Individuals commit crime for several reasons, mental disorders, income, education, and economic factors, or a combination of them all. The anomie and strain theory suggest that when there is a disjunction between means and goals individuals frustration and sense of injustice result from experiencing socially structured incapacities (Williams McShane, 2009, p. 80). I think this is a good theory because of the variables considered to uphold the theory are individuals environment, education, family, peers, structure, media, drugs, and alcohol. Individuals, who believe that there is an injustice in the conditions to which they are to live within will not respect the norms of society and will conform to a way of self indulgence. However, unequal access to legitimate economic structures is a source of intense strain, rage, and anger for Americans. With quantitative and qualitative studies this can help in drawing conclusions concerning the disproportionate of opportunities available to the Americans and reasons behind criminal behavior. How to cite Personal and Criminological Theory, Papers

Marketing Plan Essay Research Paper 5 MarketProduct free essay sample

Selling Plan Essay, Research Paper 5. Market-Product Focus This subdivision explains the seven-year selling and merchandise aims for the town of Berks, Pennsylvania and the mark markets and points of difference. Selling and Product Aims Berks # 8217 ; marketing purpose is to take full advantage of its growing potency. This will be accomplished by constructing stronger relationships with beginnings both within and outside of the community. These are detailed in the four countries below: # 183 ; Current Markets. Current markets will be expanded by advancing the goods and services offered by local merchandisers in an effort to make a new degree of consciousness. The occupants of Berks need to be reassured that they are raising their households in an environment that offers a high quality of life and criterion of life. By uniting the reassurance of the occupants with a hightened involvement in community supported concern, both country can boom. # 183 ; New Market. By the terminal of the seven-year jutting program, new occupants will be settling in Berks conveying with them purchasing power to back up local concern. We will write a custom essay sample on Marketing Plan Essay Research Paper 5 MarketProduct or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A chance of raising new household R esidence by.2 % per twelvemonth over the following 10 old ages and local concern by 2 % per twelvemonth in the same sum of clip. # 183 ; New Products. The town of Berks will advance new concerns to turn up here every bit good as promoting growing of bing concerns. By advancing new concerns to settle here Berks will raise the degree of commercialism by Berks occupants every bit good as persons who travel here to purchase these goods and services. Target Markets The primary mark market for the town of Berks is households who desire a safe, hometown environment in which to raise households. There is besides the involvement of conveying new concerns into the country. Points of Interest The # 8220 ; points of difference # 8221 ; -characteristics that make Berks different compared to other communities-may be divided into three of import countries: # 183 ; Small hometown feeling # 183 ; Safe topographic point to raise a family/crime rates # 183 ; Location to Harrisburg, Hershey, Lancaster, York Positioning Many other communities can offer a strong concern community or a safe topographic point to raise a household. The town of Berks is prepared to offer

Bob Dylan and the protest movement of the 1960s

Bob Dylan and the protest movement of the 1960s The 1960s were a period of dramatic change from what seemed the simplistic 1950s. You could sense that when John Kennedy, the leader of Camelot and all that it represented, was assassinated in Dallas that an age of innocence in the United States (USA) was ending. However, while the tragic demise of Kennedy and his replacement by Johnson who appeared a throwback to an earlier era seemed to signal changing times, the issues were emerging before this. The first baby boomers were now teenagers and they seemed alienated from the conservative world of their parents. The Civil Rights movement was well underway and the Cold War seemed to be without end. A far away place called Vietnam was starting to impose itself on the consciousness of a nation and a generation. A thread of popular music evolved that was dramatically different from the contemporary music scene of three chord guitar songs centered on the problems of high school life and young love.English: Bob Dylan at Lida Festival in Stoc kholm, ...The new music was concerned with the social issues of the day and played a huge role in the culture of the era by helping to rally support to the emerging protest movements and to help keep up the spirit of the youthful protestors.One of the musicians who played a defining role in the music of the 1960s was Bob Dylan. Dylan was perhaps an unlikely person to assume such a role as he was raised as Robert Allen Zimmerman in the small city of Hibbing in Northern Minnesota.# This city was a mining town and was far removed from the mainstream of American life and American music. After finishing high school in 1959, Dylan left Hibbing for Minneapolis and the University of Minnesota. His time in Minneapolis seemed more focussed on folk music than school and...

Synthesis Reaction Description Plus Examples

Synthesis Reaction Description Plus Examples While there are many types of chemical reactions, they all fall into at least one of four broad categories: synthesis reactions, decomposition reactions, single displacement reactions, and double displacement reactions. A synthesis reaction or direct combination reaction is a type of chemical reaction in which two or more simple substances combine to form a more complex product. The reactants may be elements or compounds, while the product is always a compound. General Form of Synthesis Reactions The general form of a synthesis reaction is: A B → AB Examples of Synthesis Reactions Here are some examples of synthesis reactions: Water:2 H2(g) O2(g) → 2 H2O(g)Carbon dioxide:2 CO(g) O2(g) → 2CO2(g)Ammonia:3 H2(g) N2(g) → 2 NH3(g)Aluminum oxide:4 Al(s) 3 O2(g) → 2 Al2O3(s)Iron sulfide:8 Fe S8 → 8 FeSPotassium chloride:2 K(s) Cl2(g) → 2 KCl(s) Recognizing Synthesis Reactions The hallmark of a synthesis reaction is that a more complex product is formed from the reactants. One easy-to-recognize type of synthesis reaction occurs when two or more elements combine to form a compound. The other type of synthesis reaction happens when an element and a compound combine to form a new compound. Basically, to identify this reaction, look for a product that contains all the reactant atoms. Be sure to count the number of atoms in both the reactants and the products. Sometimes when a chemical equation is written, extra information is given that might make it hard to recognize what is going on in a reaction. Counting numbers and types of atoms makes it easier to identify reaction types.

Strategic Planning for International Travel Essay

Strategic Planning for International Travel - Essay Example In the "Strategic planning for international travel" essay, the author describes the prevailing situation in the travel industry in the United Kingdom. The importance of International travel, infrastructure and public-private partnership for UK International Travel are described. Most of the European countries belong to the category of developed nation, and the countries like United Kingdom (UK), France, Germany, Italy etc are the major economic powers. As this paper deals with the international travel of UK, the focus will be on this country. European nations are economically and technically developed and hence, their transportation and travel system are quite advanced. UK is one of the leading financial powers of Europe. Its GDP as per purchasing power is nearly $2.189 trillion and per capita GDP is recorded $35,100 during 2010 (CIA, 2011). After the financial crisis of 2007-2008, its economic growth has experienced a steep downfall. However, UK’s economy is now at its recov ering stage and government is trying to bring further developments by encouraging trade and business. Tours and travels is an important aspect for the growth of trade and business and hence, the government is trying to improve its infrastructure and technology for availing better transportation system. The services industries are playing very crucial role in UK as 75% of its GDP is contributed by these services sectors. UK’s services industries include a number of sectors like transport, communication, financial, distribution, distribution, tourism etc. (U.S. Department of State, 2010). Increases trade and business activities in UK have necessitated major infrastructural and

Company law. How to raise funds from public Essay

Company law. How to raise funds from public - Essay Example Transferability of shares in the stock exchange. Stocks and shares of a public limited company can be easily traded in the stock exchange and can be converted into cash on the fair market value of shares. Unlimited numbers of members. There are no restrictions on the number of members for a public limited company. Ease in borrowing funds from banks and financial institutions. Due to its better-understood corporate form and credibility of financial disclosures, banks and financial institutions can offer funds rather easily than a private limited company. The disadvantages regarding opening of a public company are enlisted below Non restriction in transference of shares. Due to non restriction in transference of shares, it is easy for people to interfere into the management by purchasing shares. Much more legal formalities and compliance of laws regarding decisions. Business cannot be commenced prior to certain legal formalities. Much more paperwork and recording requirements are observed. On conversion of a public limited company into private limited company, much legal formalities are involved. The accounts of a public limited company should be published and dispatched to the shareholders at their registered addresses. Question: What are the roles of director and duty of care of director Answer 2: Duties of care and skill In contrast with the extensive duties of good faith, which largely restrict certain acts conflicting with the director's duty to his company, a director has duties of care and skill which are positive side to promote the welfare of the company. (Charles worth, Morse (1998) (a) The test of skill The traditional test has been...It may be more difficult to raise capital for a private limited company, as investors may be more comfortable investing funds in the better-understood corporate form with a view toward an eventual initial public offering. Raising funds from public by means of issuance of share capital. It is much easier for a public company to raise its capital than a private limited company, since investors are more comfortable in investing funds in the better-understood corporate form with a view towards an eventual initial public offering. Transferability of shares in the stock exchange. Stocks and shares of a public limited company can be easily traded in the stock exchange and can be converted into cash on the fair market value of shares. Ease in borrowing funds from banks and financial institutions. Due to its better-understood corporate form and credibility of financial disclosures, banks and financial institutions can offer funds rather easily than a private limited company. In contrast with the extensive duties of good faith, which largely restrict certain acts conflicting with the director's duty to his company, a director has duties of care and skill which are positive side to promote the welfare of the company. (Charles worth, Morse (1998) The traditional test has been that a director need not display in the performance of his duties a greater degree of skill than may reasonably be expected from a person of his knowledge and experience.

Mosquito repellent

Mosquito repellent INTRODUCTION Mosquito Repellent is the product which protects mainly human beings from the deadly mosquitoes. Before proceeding about the mosquito repellent and about its usage and all, let us first analyze what is mosquito and repellent. Mosquito is a common flying insect that is found around the world. There are about 3,500 species of mosquitoes. They have a pair of scaled wings, a pair of halters, a slender body, and six long legs. The females of most mosquito species suck blood from other animals, which has made them the deadliest disease vector known, killing millions of people over thousands of years and continuing to kill millions per year by the spread of infectious diseases. Repellent is a substance applied to skin, clothing or other surfaces which discourages insects from landing or climbing on that surface mainly human beings. There are so many different kinds of mosquito repellents are available in the market which helps in protecting human beings from deadly infectious diseases. Mosquito Development Process: Mosquitoes go through four stages in their life cycle: egg, larva, pupa, and adult or imago. The first three stages are aquatic and last 5–14 days, depending on the species and the ambient temperature. The adult females can live up to a month (or more in captivity) but most probably do not live more than 1–2 weeks in nature. After drinking blood, adult females can lay a raft of 50-300 eggs per oviposition. Anopheles, Ochlerotatus and Aedes, as well as many other genera, do not make egg rafts but lay eggs singly. Culex, Culiseta, and Anopheles lay eggs directly on the water surface and Anopheles are unique in having floats on either side. Eggs are not resistant to drying and hatch within 2–3 days, although hatching may take up to 2–3 weeks in colder climates. In other mosquitos such as Aedes, the female lays her eggs on damp soil that will be flooded by water, typically near a stagnant pool. However, any open container containing water will suffice for larvae development, even with less than 30 ml (one fluid ounce) of water in. Aedes can also breed in running water, so stagnant pools of water are not its only breeding sites. With Haemagogus, the adults tend to live in the canopy of forests; the female lays eggs in between layers of tree bark or in cut bamboo. The eggs adhere to the surface and when submerged by rain water quickly develop into larva. The duration from egg to adult varies considerably among species and is strongly influenced by ambient temperature. Mosquitoes can develop from egg to adult in as little as 5 days but usually take 10–14 days in tropical conditions. The variation of the body size in adult mosquitoes depends on the density of the larval population and food supply within the breeding water. Adult flying mosquitoes frequently rest in grass, shrubbery or other foliage. Mosquitoes Diseases Mosquitoes are a vector agent that carries disease-causing viruses and parasites from person to person without catching the disease themselves. Mosquitoes are estimated to transmit disease to more than 700 million people annually in Africa, South America, Central America, Mexico and much of Asia with millions of resulting deaths. Methods used to prevent the spread of disease, or to protect individuals in areas where disease is endemic include Vector control aimed at mosquito eradication, disease prevention, using prophylactic drugs and developing vaccines and prevention of mosquito bites, with insecticides, nets and repellents. Since most such diseases are carried by elderly females, scientists have suggested focusing on these to avoid the evolution of resistance. Everybody knows about the problems caused by mosquitoes.† Different kinds of diseases are spread by mosquitoes. Some viral diseases are chikun gunia, dengue fever and serious disease such as malaria are spread by mosquitoes even if we are not bothered with these diseases its very irritating experience, with mosquitoes biting here and there. To get rid of these problems we are using mosquito repellents. DIFFERENT TYPES OF MOSQUITO REPELLENTS There are so many different types of repellents are available in the market. All these repellents help us to protect from different types of mosquitoes to come nearby us and spread various diseases. The various forms of repellent are as follows: COIL LIQUID MAT SPRAY CREAM MESH NET ELECTRICAL BATS AND OTHERS. In most of the Asian countries such as India, Pakistan, srilanka and others, use mostly the traditional coil to the large effect. Slowly, the shift has been seen drifting from coil to other forms of mosquito repellents such as mosquito mats, liquids, and spray although the coil still dominates the sales chart. Potential market for Mosquito Repellent In Indian market there is always a high potential market value for mosquito repellent because of large number of diseases are caused due to the mosquito biting. Earlier people use to get satisfied without using mosquito repellent to protect themselves from fatal mosquitoes but now with the development taking place everywhere, people have realized that it is better to choose mosquito repellents than going for medical treatment for various diseases such as malaria, dengue, HIV etc. Mostly in developing and underdeveloped countries, mosquitoes are the main concern for millions of people living in these countries because countries such as India who is still developing has a lot of work to cover such as pit, dug, poor sewerage, open drainages, untidy surroundings, not properly cleaned atmosphere, road side dusty locations, where people does not bother to throw or spit anywhere in the world are the concerns which let mosquitoes take birth and grow to irritate and cause so many fatal diseases. Keeping all these aspects in mind, one can easily analyze how potential the mosquito repellent in Indian market is. The best thing is it is easily available at almost all the shop and its cost is also very low depending on the products starting from Rs 1.50 onwards. Usage of Mosquito Repellent Customers in Indian Market With over 255 species of mosquitoes, who are responsible for spreading diseases such as malaria and dengue fever? India has a large and growing market for mosquito repellents. Many methods are used in households for dealing with the mosquito menace. In spite of the pervasiveness of the mosquito problem, the use of repellents in India is fairly low. It is estimated that only 16.4% of the households in all urban areas and 22.6% in the metros use mosquito repellents. The figure for the rural areas is even lower, at only 6.9%. In terms of value, the mat segment was the largest (51%), followed by coils (21%) and vaporizers (7%). Coils were the first mosquito repellents to be introduced in the Indian market. The first brand of coils was Tortoise, launched by Bombay Chemicals Ltd. (BCL) in the 1970s. Until 1994, Tortoise remained the market leader in its segment, with a 67% market share. Different Types Of Mosquito Repellent Brands Available In Indian Market Godrej Sara Lee Ltd. Reckitt Benckiser Ltd. Balsara Pvt Ltd. Karamchand Appliances Pvt Ltd. Miracle Cosmetic Product. Baygon Bombay Chemicals Ltd etc. Famous Brands available in Indian Market Godrej Sara Lee Ltd: Godrej Sara Lee is a joint venture company between the Godrej Group, India and Sara Lee Corporation, USA. They are the worlds largest manufacturers of home insecticides. This company is committed to the research and manufacture of quality household insecticides, and holds a substantial market share in the domestic market, with some of the most popular brands like GoodKnight, Jet, Hit and Banish, which have become generic with mosquito repellants today. With values and traditions that stem from the principles on which the foundations of two great conglomerates, Godrej and Sara Lee, were laid, they are able to offer world-class products and services to the Indian and global consumer. Reckitt Benckiser: sells its products in 180 countries and has operations in 60 countries across all continents. Balsara Home products: has introduced Odomos Mosquito Repellent Lotion. It is a unique mosquito repellent with a lovely lingering perfume. The soft, mild and completely safe lotion can be used even on a babys tender skin. It is available in easy to use flip top bottle, keeps your skin soft and free from mosquitoes. Karamchand Appliances Private Limited (KAPL): is perhaps not a familiar name for the average Indian consumer. However, KAPLs brand All Out is very well-known. In fact, the name All Out is almost a generic name for Liquid Vaporizers (vaporizers), a segment of the Rs 4 billion 1 (in 1999) mosquito repellant industry in India. KAPL was almost solely responsible for creating this segment. Within a decade of its launch, All Out had converted a large number of customers into vaporizer users, and had also established itself as the market leader in the segment, with a 69 percent market share in 1999. The success of KAPL is particularly noteworthy, considering the fact that it was a small family-owned company that managed to wrest market share from corporate giants such as Godrej Sara Lee Ltd (GSLL) and Hindustan Lever Ltd. (HLL) with strong, established brands such as Good Knight, Jet, Tortoise, Baygon and Mortein, amidst stiff competition. Miracle Cosmetic products: have introduced Net Mosquito Coil in Andhra Pradesh and it is rapidly developing as a national product. Customers have accepted the new brand which is able to satisfy the customers to protect from fatalmosquitoes. They offer different kinds of mosquito coil such as small size green color round shape coil, large size red color round shape coil, hexagon type coil as well and many other such as family pack which consists of 30 coils in one box. I describe here Net Mosquito coil, though all coils are basically same with same ingredients and similar packing with similar action.  «Ã‚ « WHY NET PLUS MOSQUITO COIL REFERRED?  »Ã‚ » Jet and Mortein coils are definitely the most preferred brand that has high recall value and highly loyal customers. But with such homogenous products, I wanted to try other products to kind of test its efficacy. One such upcoming brand was NET PLUS by MIRACLE COSMETIC PRODUCTS. I liked their advertisements that pictured hungry mosquitoes on the cover of the coil box that were frustrated and fallen down by the effect of lit Net Plus coil. It appealed a lot to my sadistic mind.  « THE PACKING  »Ã‚ » it comes in a square box with black and red colors. It has a picture of an inverted dead mosquito zapped by a lightening, within which the words â€Å"NET PLUS in Big Bold red and blue color followed by the words strikes even hidden mosquitoes are printed. The pack with 12 coils has a price of Rs 22 MRP. On backside, is a huge white and yellow rhombus with words â€Å"POISON written? Besides there is a mention of chemicals used. Unlike Odomos, the instructions to use the coils are on the packing. The leaflet inside is a tiny piece of paper and it has instructions of usage, Precautions to be taken and First Aid and Antidotes if ingested. But this is crammed in 3 languages in a font letters. The coils come in plastic bag within and a coil stand. The coils come in 6 groups of two, and separating these coils without breaking them requires special skills.  «Ã‚ « THE COILS  »Ã‚ »unlike most other coils that are green in color, Net Plus has reddish brown color, which stands out as u nique. Another aspect is that while others smell bad, this one has a pleasant smell. Also after burning, while other coils tend to suffocate the users, Net Plus coils surprisingly are not suffocating but on the contrary smell good. Another striking feature is that while Tortoise, Odomos etc burn faster, this one burns slowly and steadily, staying for nearly 10 hours, making it the most effective coil available. Moreover the smoke spreads fairly in the room creating virtually a wider mosquito free zone. Chemicals used while most other coils use Allethrin (0.2% w/w), this one uses a slight variant the d-trans Allethrin (0.1% w/w) which is more toxic to insects. Allethrin is a pyrethroid, a synthetic compound that has stomach and respiratory action and paralyzes insects before killing them. I have seen a mosquito that had fallen on the floor literally struggling to survive and then lying still, struggling again and so on and ultimately fall to its side with legs twitching and then die. Allethrin is also toxic to humans and should be kept out of reach of children. It sho uld not be stored in kitchen. Every time one uses it, he/she should wash hands with soap. «Ã‚ « USAGE »Ã‚ » The coil is spiral. The center has a notch and has can be fixed to a sharp pointed edge of coil stand. This stand has a groove where broken coils can be attached. We burn the coil and then place it in the center of the room, under a fan, in the evenings, and with window in open condition for ventilation and to drive away mosquitoes while ensuring that outside ones dont risk coming in. I would advise keep this arrangement in a plate or tray so as to collect the ash that remains after burning the coil  «Ã‚ « OVERALL  »Ã‚ ». If you have to use a coil, I highly recommend you to try Net Plus coils. I am sure you wont be disappointed. I see only the new Herbal Tortoise coils that claim to be safer for children as the sole competitor. Repellent Side Effects 12% of people who are using regularly mosquito coils are prone to serious diseases. Allergy is also common among them. Most of the coils which emit smoke contain a very harmful pesticide called DDT. DDT is a highly poisons substance which has to be eradicated from earth itself. Pyrethrum, allethrin is some of the substances which are contained in mosquito coils. Pyrethrum produced is highly harmful to human beings and leads to respiratory diseases. The allethrin which is contained in mosquito coils can affect the brain growth of children. It is strictly advised that pregnant ladies should not use mosquito coils. Mosquito coils and insecticides are to be avoided strictly. But because of this we cannot bear the mosquito bite. Here are some safety measures which we can implement at home. The ventilations and doors can be provided with nets inside the house. This will prevent mosquitoes to enter the house. Provide your bed with a mosquito net during evening or specially while sleeping time. Its better to use lotions to avoid mosquitoes than mosquito coils. Its very important to be aware of these facts and we should try our level best to help our family and friends to lead a healthy lifestyle. Mosquitoes are estimated to transmit disease to more than 700 million people annually in Africa, South America, Central America, Mexico and much of Asia with millions of resulting deaths. The best way to eliminate all mosquitoes is to find their leader and bite it. Ridiculous as it may sound but this is what a kid came up with when we questioned them during one of our awareness drive in the last year. Well, on a more serious tone, best way is to kill their larvae by means of adding chemicals and toxics in puddles and non-flowing stagnant water. Though we would leave this act to Pest Control or Municipal Corporation (in my case), what we could do at our end is to keep our surroundings clean and tell others around to do the same. Yet, however much we try; these pesky warriors come in throng and attack us while we are sleeping. We may be quick to squash a few of them with our hands, but that leaves our hands dirty with blood stains and is definitely not a wise solution. and besides, what if we go out on camps or to some other locality, say, a hostel. What then? The answer is coils. I remember my grandmother burn the fibrous remains of a coconut in a vessel in the evening hours when the mosquitoes wake up for their breakfast. The result would be a smoky house but yes, it would definitely choke the mosquitoes away. But it would also suffocate us. The mosquito coils are built on a simi lar concept. Tortoise was the first brand that introduced such coils in India and is still quite a famous household name. It does have some competition from Mortein, Jet, and Odomos (famous for skin ointment) and now miracle cosmetic products have introduced into the mosquito repellent industry. DATA ANALYSIS Facts and Figures about Malaria, Dengue, Yellow fever Do you know, that 40 million people suffer from mosquito diseases annually in India. 2 million cases of malaria alone are reported in India. India spends around 100 million dollars on malaria. Malaria, dengue and yellow fever are the result of low hygiene sanitation and poor insect control. Insects The disease they cause- Mosquitoes Malaria, dengue fever, brain fever, filariasis, yellow fever Cockroaches Cholera, dysentery, typhoid, T.B. and leprosy Houseflies Cholera, dysentery, typhoid, T.B. Bed Bugs Skin diseases PRECAUTIONS Firstly you shouldnt allow water to stagnate, as this forms a breeding ground for malarias deadly carriers, the anopheles mosquitoes. At community level, water shouldnt be allowed to stagnate and all such site should be drained, covered with DDT. At home, you should change water in flowerpots, buckets, coolers etc at least twice a week. Mosquito nets and door screens also help. While these methods are useful they are neither convenient nor useful. Mosquito repellants like mats, coils, refills, etc should be regularly used to keep mosquitoes away. Dengue Fever is an acute infectious viral disease usually affecting infants and young children. It is characterized by fever during the initial phase and other symptoms like headache, pain in the eye, joint pain and muscle pain, followed by signs of bleeding such as red tiny spots on the skin, nosebleed and gum-bleed. If there is blood in the stools and/or blood in the vomit and accompanied by shock, this is called Dengue Shock Syndrome and is often fatal. Aedes, Aegypti, the transmitter of the disease is a day-biting mosquito that lays eggs in clear water containers, such as flower vases, cans, rain barrels, old rubber tires, etc. The adult mosquitoes rest in dark places of the house. Regarding safety with insect repellent use on children and pregnant women: Children may be at greater risk for adverse reactions to repellents, in part, because their exposure may be greater. Keep repellents out of the reach of children. Do not allow children to apply repellents to themselves. Use only small amounts of repellent on children. Do not apply repellents to the hands of young children because this may result in accidental eye contact or ingestion. Try to reduce the use of repellents by dressing children in long sleeves and long pants tucked into boots or socks whenever possible. Use netting over strollers, playpens, etc. As with chemical exposures in general, pregnant women should take care to avoid exposures to repellents when practical, as the fetus may be vulnerable. Regardless of which repellent product used, it is recommended that the label is read before use and directions carefully followed. Usage instructions for repellents vary from country to country. Some insect repellents are not recommended for use on younger children. Mosquito Preventive Measures Some mosquito problems can be eliminated by local residents. This could possibly reduce the number of costly applications during the season, especially in a cooperative effort. The preventative measures are as follows: Clean and maintain catch basins that hold water. Collect and properly discard all useless artificial containers such as cans bottles and old tire casings etc. Cover or turn over other containers such as boats, barrels, tubs and tanks. Inspect and clean rain gutters and down spouts regularly Fill or drain low places where water may accumulate and stand for more than one week. Properly maintain backyard swimming pools. Objectives of the study Study the customers awareness and behavior after the usage of the product offered to him or her. To draw out the customer satisfaction levels. To build a good customer relationship. To take care necessary measure to improve goods and services offered to customer. To compare satisfaction of the company vis-à  -vis major competitors. To minimize the side effects of the mosquito repellent as this is suffocating stuff. To develop such a strong brand of repellent as it will be helpful to protect from mosquitoes and reduce or minimize the diseases caused by the mosquitoes. Customer satisfaction A thorough understanding of the fast changing â€Å"consumer behavior†, is the new market segments and product opportunities along with sensitivity to changing customer needs, form the core of Mosquito repellent marketing strategy and philosophy. In India, we essentially have a completely â€Å"customer-driven approach.† A nation-wide dealer network comprising of over thousands of dealers, franchise holders for mosquito repellent, ensures convenient access to the companies products across the country. With a deep sense of belonging to the Mosquito repellent fraternity, the companys dealer network has catalyzed growth and acted as a strong bridge between the customers and the companies. The respective companies have undertaken a steady up gradation of technologies and methods, there has been diversifications and setting up of newer establishments to meet stringent international standards. DELIVERING HIGH CUSTOMER VALUE The key to generating high customer loyalty is to deliver high customer value. According to Michael Jose, in his delivering profitable value, a company must design a competitively superior value proposition aimed at a specific market segment, becked by a superior value delivery system. â€Å"The value proposition consists of the whole cluster of benefits the company promises to deliver, it is more than the core positioning of the offering. For example, Volvos core positioning is â€Å"safety â€Å" but the buyer is promised more than just a safe car, other benefits include a long-lasting car, good service, and along warranty period. Basically, the value proposition is a statement about the resulting experience customers will gain from the companies market offering and from their relationship with the supplier. The brand must represent a promise about the total experience customers can expect. Whether the promise is kept depends on the companys ability to manage its value delivery system. The value delivery system includes all the experiences the customer will have on the way to obtaining and using the offering. DEFINING CUSTOMER VALUE AND SATISFACTION Over 38 years ago, Peter Ducker observed that a companys first task is to create customers, â€Å"however, customers face a vast array of product and brand choices, prices, and suppliers. How do they make their choices? CUSTOMER PERCEIVED VALUE Our premise is that customers will buy from the firm that they see as offering the highest perceived value. Customers perceived value (CPV) is the difference between the prospective customers evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total customer value is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering. Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering. Delivering customer value and satisfaction In a hyper competitive economy with increasingly rational buyers, a company can only win by creating and delivering superior value. This involves the following five capabilities: undemanding customer value: creating customer value, delivering customer value, capturing customer value, and sustaining customer value. To succeed, companies need to use the concepts of value chain and a value-delivery network. Value chain Michael Procter of Harvard university proposed the value chain as a tool for identifying ways to create more customer value _ is a synthesis of activities that are performed to design produce market, deliver, and support its product. The value chain identifies nice strategically relevant activities that create value and cost in a specific business. These nine value –creating activities. These core business processes include: The market sensing process: All the activities involved in gathering market intelligence, disseminating, in within the organization, and acting on the information. The new offering realization process: All the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget. The customer acquisition process: All the activities involved in defining target markets and prospecting for new customers. The customer relationship management process: All the activities involved in building deeper understanding, relationships, and offerings to individual customers. The fulfillment management process: All the activities involved in receiving and approving orders, shipping the goods on time, and collecting payment. SATISFYING CUSTOMER COMPLAINTS Studies of customer dissatisfaction show that customers are dissatisfied with their purchases about 25% of the time but that only about 5% complaint. The other 95% either feel complaining is not worth the effort, or they do not know how or to whom to complain. Of the 5% who complain, only about 50% report a satisfactory problem resolution. Yet the need to resolve a customer problem in a satisfactory manner is critical. On an average, a satisfied customer tells three people about a good product experience, but the average dissatisfied customer gripes to 11 people. If each of them tells the other people, the number of people exposed to bad word of mouth may grow exponentially. NEED FOR SURVEY Need For Survey â€Å"The only job security to anybody in the company comes from quality, productivity and satisfied customers.† – Philip Kotler. The above statement signifies the importance of the customer satisfaction for any business to become successful. This aspect gains the more significance with regard to. NEEDS AND GOALS FOR CUSTOMER SATISFACTION Most of the Marketers see the goal of Marketing as that maximizing not consumption but also customer satisfaction. Every company exists because the goods or services produced by the company should satisfy the needs of customers. METHODS OF DATA COLLECTION The basic method adopted in conducting the study is a structured questionnaire. Questionnaire is administrated in the sample respondents. However, there are certain cases where personal interactive method is followed with customer to find out the service satisfaction level. CUSTOMER SATISFACTION Many organizations have got a clue how the customers perceive the goods and services. Firstly, customer may buy a given products or services simply because there is no other option and they would prefer to purchase what you are offering them to go with out altogether. Secondly, the fact that a product of services may be accepted does not mean that it will continue to sell. Competitors may see opportunity customer exceptions may change customer tastes may move on, if standard do not rise and products and services evolve, and then downwards sales will appear. A worse situation arises when the organization has not got a clue of the customers perceptions. Another situation is when the organization does not have a clue of their customers perceptions and dont cares either the organization may believe that it is a monopoly situation and its customers cannot go elsewhere. Some organizations believe that it knows best that customers should want and therefore supply them with a centrally designed product. If resultant product of services has deceits, then it is perceived to be a problem for the customers. Some organizations solicit customer feedback or get it anyway whether they like it of not and then do nothing about it. Finally, we come to the point where we realize how important customer feedback in the case of an organization which helps the organizations to determine how effectively it is serving the customer and determine customer satisfaction? This feedback answers the following questions to find out. Who is our customer? When are they

Leadership characteristics: Autocratic or democratic Essay

Leadership characteristics can be generalized as either autocratic or democratic. The autocratic leader tends to lead by authority and uses coercive power. Oppositely, the democratic leader will delegate authority and use expert and referent power to influence employees. One difference between a mechanistic structure and an organic structure in an organization is the chain of command. Similarly, a difference between an autocratic and a democratic leader is how decisions are made. At the one end of the spectrum, the autocratic side, the manager makes a decision and announces it. This is similar to the mechanistic organizational structure where there is a strict hierarchy of authority and the decision-making is centralized. At the other end of the spectrum, the democratic side, the manager defines limits but lets the group make the decision. This is similar to the organic organizational structure where the decision-making tends to be informal and decentralized within a relaxed hierarch y. After matching the autocratic style with a mechanistic structured organization and the democratic style with an organic structured organization, it is clear that an autocratic or a democratic leader may have difficulty functioning in the oppositely structured organization. Beginning with the autocratic leader working in an organic organization, one major challenge may be learning to work on a team. Organic organizations tend to have many teams and task forces. An autocratic leader is most comfortable with just making a decision and announcing it, however in a team structure they will most likely have to ‘sell’ their decision to the group in order to get any response or action. Learning how to communicate and work along with employees could be the largest adjustment an autocratic leader would have to make in an organically structured organization. At first, it seems easier for a democratic leader to adjust to working in a mechanistic organization. However the problem they will have to face is employees expecting direction and not getting a clear decision. In this case, the productivity is certain to go down because no one is making the decision. It may be hard for a democratic leader to get used to having to make decisions and then have to impose them on their employees. Even though a leader’s personality may be more autocratic or more democratic, ultimately leaders must adjust their style depending on the structure of the organization in which they work. Perhaps the best leader is the one that is able to adjust their style most timely and effectively.

What Were You Like Growing Up - 867 Words

1. What were you like growing up? My mum once described me as â€Å"the infinitely happy child† because I was super upbeat all the time (I put that down to eating a lot of sugar!). I’d say that I was super creative and curious. We didn’t have a lot growing up so I made do with what I had, creating things even if they didn’t mean anything or make sense from drawing to painting to sewing. 2. When did you first get interested in fashion and tech? Fashion was the undercurrent to all my hobbies growing up, ranging from wanting to be a fashion designer to journalist because in it’s simplest form it’s accessible creativity. Vogue was 3 pounds which was a small fortune at the time but compared to everything else it wasn’t. By 14 years old I was so well-versed in fashion history, old and new, my friends would be able to show me a picture from a show or a magazine and I’d be able to identify which season and designer it was from. I also interned in between of school spending my summer holidays/weekends working for anyone to get my foot in the door, even interviewing at the Gucci press office at 14 - they thought I was 16 - and then a few years later I was scouted and became a model. Now, I work in fashion but it isn’t the dominant interest in my life. Tech came in the recent years. I’ve always been bookish and after digesting as many fiction/non-fiction books possible, I swiftly progressed on to business, economics and naturally that was followed by start-ups/tech. I’m alsoShow MoreRelatedEssay about Platos Cave: How Do We Make Decisions?900 Words   |  4 PagesWhile you are walking in a park and you come into a fork in the path, how do you know which one to take? How do make the decision of which one to take? Do you make the decision based on the mistakes you made or that you just want to see where it goes? 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